Some companies have a remarkable ability to turn risky public situations to their advantage; others don’t. Take the worst-case scenario – a crisis. The public fallout can be huge. How a crisis is managed can mean the difference between bankruptcy and survival.

Other forces at work in the public arena may not trigger a crisis but bring with them equally high stakes. Deregulation, increased governmental scrutiny, globalization, changes in trade policy – all create risks or opportunities for a company’s economic health.

Then there are the discontinuities that companies themselves can create as they proactively try to “change the game” via mergers and acquisitions, market-entry strategies, and other efforts. Here again, how companies manage public perceptions can mean the difference between profitable growth and less than stellar returns.

So clearly it pays for companies to pay as much attention to issues in the public arena as they do to running their day-to-day business. The difference between those who manage public issues well and those who don’t can often be traced to two attributes: (1) their ability to anticipate and prepare for the unexpected, and (2) their effectiveness in working with the many stakeholders – regulators, legislators, consumers, voters, advocacy groups, media, employees, litigators, shareholders – that make or influence the critical decisions affecting their business.

It’s precisely these two qualities – being able to “see around corners” and to harness the power of the public – that set Public Strategies apart from public relations or public affairs firms. Our people constantly have their antennae up for public issues that could impede or advance their clients’ success. They are as savvy about the business world as they are about the political process and players. They have deep expertise in public affairs and public relations disciplines. They’ve been at the forefront of high-profile campaigns, and they know what it takes to help clients to be prepared and turn public issues to their advantage.

Read about our mission and philosophy.

Learn more about Public Strategies in Mexico.

What sets us apart