Media Intelligence™

The Situation

A leading media company faced negative public perception and sagging stock prices resulting from a personal legal situation involving its CEO. Senior Management engaged Public Strategies to reposition the company as a trusted, respected, and innovative leader in its industry, and to help mitigate the crisis and restore confidence in the brand.

Public Strategies' solution

In addition to providing strategic counsel, Public Strategies immediately responded by enacting its Media Intelligence™ service providing the client with a 360-degree perspective of public opinion around the globe.

• Public Strategies' team of opinion experts provided the client with daily media analysis. This service alerted the client to rapidly respond to negative press stories as well as identified key reporters from top news services.

• Public Strategies initially performed public opinion research to determine the messages that would resonate among the public. Through our Media Intelligence™ service, we were able to track the effectiveness of these messages. Additionally, we were able to monitor the success of the messages communicated in key executives' speaking engagements by tracking news coverage of the events.

• A Public Strategies' Editor was embedded at the client's headquarters and worked directly with the client's communication team. The Editor was instrumental in writing press releases and speeches for the client that would best resonate with the public.

• Public Strategies Media Intelligence™ service alerted the client to changes in public perception enabling the client to respond quickly and effectively.

• Public Strategies aligned the client's internal communications by working with top executives to educate, motivate, and mobilize the employees on the company's key messages.

Client Benefits

Once facing overshadowing rumors of its impeding demise, the media company returned to profitability one year after the company's crisis.

• The company's advertising rates have returned to the level they were before the crisis occurred.

• Guided by Public Strategies' research, the company's founder and CEO now communicates key messages during public appearances and speeches that best resonate positively with the public.