Her work with Public Strategies
Allison Knaupe oversees Public Strategies Digital & Creative, the firm’s creative group. The group specializes in three areas: corporate branding and positioning, issue advertising campaigns, and online advocacy networking. Using both traditional and digital media strategies, Knaupe has led the firm’s development of advanced capabilities for producing large-scale integrated advocacy campaigns that persuade constituencies to act on our clients’ behalf. 

Building on more than 15 years of experience with Public Strategies, Knaupe manages teams that have implemented successful strategies for developing the corporate image of clients and shaping public opinion in fields as diverse as telecommunications, electric deregulation, health care, technology, and sports stadium referendums.

Previously, Knaupe was responsible for marketing, new business development, and community relations for Public Strategies’ national presence. 

Her earlier work
Before joining Public Strategies, Knaupe was a regional marketing director for one of the nation’s largest homebuilders, managing the marketing, advertising and media efforts for project developments. Her work included advertising, direct mail, partnership and cross-marketing efforts. Earlier, Knaupe was an account executive with an advertising agency specializing in consumer product marketing and Hispanic target marketing.