His work with Public Strategies
Peter Zandan directs strategic initiatives and the research practice group for Public Strategies. He has been instrumental in developing the firm’s 360 Brand Performance Assessment, through which the firm provides clients with a comprehensive system of metrics for analyzing a brand’s strengths and weaknesses across all key stakeholder groups. 

In addition to providing strategic guidance for Public Strategies as a whole, Zandan has also provided assistance with national and international brand development for clients such as a major health care company and a leading Wall Street investment bank.

Zandan’s career as a successful public company CEO/chairman provides him with the experience and expertise to advise our corporate clients. 

His earlier work
Before joining Public Strategies, Zandan founded IntelliQuest and served as its chairman and CEO for 15 years. IntelliQuest was the fastest growing market research company worldwide through the 1990s as it provided new product, marketing and branding services to corporations such as Microsoft, IBM, Hewlett-Packard and Dell. 

Under Zandan’s leadership, IntelliQuest grew to 500 employees with offices in Austin, Silicon Valley, New York and London. Zandan took the company public in 1996 on the NASDAQ exchange (IQST) and sold it to WPP in 1999. 

Zandan holds MBA and PhD degrees from the University of Texas at Austin.