Identity and Communications Strategy for a National Professional Coalition
We led the development of a coalition of the nation’s largest auditing firms to re-position the industry after the Enron scandal. We managed the public launch of the new coalition that officially united these distant members under a single umbrella as one public policy entity.
The mission of the organization was to advance constructive suggestions for change, to enhance their professional services, to benefit a variety of stakeholders, and to speak through a unified voice on the multitude of public policy issues affecting the profession.
Through a multi-pronged campaign, Public Strategies provided the coalition with a research-driven communications strategy, including media relations, rapid response, and third-party outreach.
Among our activities, we:
- Organized symposia for key stakeholders in twelve cities across the country;
- Organized face-to-face meetings with and produced briefing materials for reporters and third parties; and
- Provided member organizations with daily media analysis.
We also managed a year-long effort to speak directly to target audiences of the organization through the development, testing and implementation of television, print and online advertising in major cities across the United States. In tandem with this effort, we executed a “dialogue tour” of events across the country sponsored by the organization in politically-targeted markets.
Through our work with this coalition, we provided the member firms with a unified voice to influence the public, opinion leaders, and decision-makers in the new legislative and regulatory environment that was created by the Sarbanes-Oxley Act of 2002.