The Fifth Seat®
When faced with significant strategic decisions, companies traditionally turn to four advisors: legal counsel, investment bankers, management consultants and forensic accountants. Each is trusted to review their area of expertise, but none factor public trust into their final analysis. We fill a Fifth Seat® in your boardroom – helping transform your corporate reputation into competitive advantage.
Over the last 25 years, leading corporations have invested millions of dollars in programs designed to address enterprise risk. In doing so, CEOs and their boards turn to four main advisors -- their legal counselors, accountants, investment bankers and management consultants – to measure and anticipate financial, legal and operational risks.
But there is a new risk – a risk that has risen as trust in corporate America has decreased -- public risk. A company’s reputation has emerged as a critical, but often untapped corporate asset. We fill the Fifth Seat® at the board room table, addressing the potential risk and reward associated with corporate reputation.
We provide our clients with an analytical framework for measuring the impact a company’s reputation has on its business goals. And we help our clients use those insights to gain competitive advantage.